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          1. Getting Started

            Kentico Marketing Automation

            Kentico Marketing Automation

            Using Marketing Automation for Event Management

            Marketing Automation is an amazing tool for lead nurturing, lead and campaign management, and e-commerce activities, but we should not forget about event management too! If you are responsible for managing events in your company, Marketing Automation will certainly make your life easier.

             
            Practical Guide to Lead Scoring

            Practical Guide to Lead Scoring

            This material should help you understand the steps you need to take to set up your lead scoring in Kentico. It shows you how to create scoring criteria and work with a score threshold, and, most importantly, it provides you with a list of the most frequent rules we helped our customers to set up on their websites.

             
            Kentico Quick Start Guide to Campaigns

            Kentico Quick Start Guide to Campaigns

            A campaign is a specific, defined series of activities used in marketing to promote a new product or service, increase sales of an existing product, build brand image or even reduce the impact of negative news.

             
            Kentico Quick Start Guide to Email Marketing

            Kentico Quick Start Guide to Email Marketing

            Email marketing is the use of email communication to increase awareness of your brand, promote products or services, and generate leads.

             
            Kentico Quick Start Guide to GDPR

            Kentico Quick Start Guide to GDPR

            In today’s world, it is highly important to protect personal information and keep it secure. By complying with GDPR, you show that you respect your customer’s personal data and that you are careful about how you handle it.

             
            Kentico Quick Start Guide to Lead Scoring

            Kentico Quick Start Guide to Lead Scoring

            Lead scoring is used to identify sales-ready leads and those that would benefit from additional marketing activities. It is one component of a successful lead nurturing program.

             
            Kentico Quick Start Guide to Marketing Automation

            Kentico Quick Start Guide to Marketing Automation

            Having marketing automation in place allows marketers to deliver the right content to the right people at the right time. Marketing then enables the sales team to concentrate on what they do best – closing deals with the sales-ready leads and grow your revenue.

             
            Kentico Quick Start Guide to Segmentation

            Kentico Quick Start Guide to Segmentation

            A well-defined segmentation approach allows you to better satisfy customers in a shorter time. As a result, prospects are more likely to purchase, close faster, produce bigger deals, and remain more loyal.

             
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