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          1. Yvette Hastings

            Yvette Hastings

            As Content Marketing Director at Kentico, I am responsible for Kentico's content marketing strategy. I'm passionate about all things content and love sharing my know how.

            The smart brands that are embracing an omnichannel future

            The smart brands that are embracing an omnichannel future

            Customer buying behavior and expectations are changing. These days, 55% of shoppers search for a product on Google and then go to YouTube before buying. So, let’s look at some brands investing in great omnichannel strategies and reaping the rewards.

            By Yvette Hastings in Marketing
            ·6 min read
            Kentico scores three new badges and remains in G2's Top 10 for Web Content Management Software

            Kentico scores three new badges and remains in G2's Top 10 for Web Content Management Software

            Kentico is in the Top 10 for Web Content Management Software and has been awarded three new badges on G2, the business software comparison website based on user ratings and social data.

            By Yvette Hastings in Kentico
            ·2 min read
            7 ways DXPs actively accelerate you to market

            7 ways DXPs actively accelerate you to market

            If you’re not the first to reach your customers with products and services, you’re spoon-feeding them to your competition. Arriving to the party late (even if you’re wearing your most dazzling outfit) will only bore your customers. They’ve seen it all before. It only takes hearing about something five times for it to lose its sparkle.

            By Yvette Hastings in DXP
            ·7 min read
            DXP: Not Another Experience Management Platform!

            DXP: Not Another Experience Management Platform!

            It’s been a busy decade on the digital landscape, with many advancements, innovations, migrations, and transformations affecting the status quo for businesses.

            By Yvette Hastings in DXP
            ·5 min read
            CMS: The Superhero’s Ultimate Sidekick in Delivering Great Customer Experience

            CMS: The Superhero’s Ultimate Sidekick in Delivering Great Customer Experience

            ­­People spend over two hours a day browsing on their devices. And for every second of that time, they expect to find (without having to look) relevant and engaging content that has been hand-picked especially for them.

            By Yvette Hastings in Marketing
            ·5 min read
            6 Ways MVC Powers Customer Experience Management

            6 Ways MVC Powers Customer Experience Management

            Model–View–Controller (MVC) is an aptly named application design model comprising three interconnected parts: the model, the view, and the controller. MVC enables and empowers your Development and Marketing teams to move faster, deliver more, and excel at Customer Experience Management.

            By Yvette Hastings in MVC
            ·5 min read
            What You Should Know about the California Consumer Privacy Act (CCPA)

            What You Should Know about the California Consumer Privacy Act (CCPA)

             From January 1, 2020, the CCPA will protect the privacy of consumers based in California, one of the most populous states in the United States. Companies that infringe upon it can risk consumer backlash and huge fines, so it’s important you don’t let this one slip past. Read on to find out more!

            By Yvette Hastings in Kentico
            ·2 min read
            Kentico Software Named an October 2019 Gartner Peer Insights Customers’ Choice for WCM for a Second Time

            Kentico Software Named an October 2019 Gartner Peer Insights Customers’ Choice for WCM for a Second Time

            More than 200 customers over the last 12 months have submitted reviews to Gartner Peer Insights landing Kentico recognition for its products in the Web Content Management (WCM) market.

            By Yvette Hastings in Kentico
            ·2 min read
            Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

            Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

            Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from competing on price, to competing on what customers most want: a seamless, personalized, and empowering experience.

            By Yvette Hastings in Marketing
            ·7 min read
            Why Customers Are Hooked on Personalized Experiences

            Why Customers Are Hooked on Personalized Experiences

            71% of consumers are frustrated by an impersonal shopping experience and 93% of companies report greater success in converting leads into customers when they personalize their marketing. Research shows that delivering personalized content tailored to your customer’s specific interests increases impulse purchases, total spend, and repeat custom, and has been proven to boost brand loyalty, too!

            By Yvette Hastings in Marketing
            ·6 min read
            Accelerate Your Agency with a Digital Experience Platform

            Accelerate Your Agency with a Digital Experience Platform

            In the world of online experience creation, client demands continue to grow. And rightly so. They know what a competitive market it is out there, and they know they need to be delivering the best customer experience they can if they want that competitive advantage. But how can you as an extension of their in-house marketing team help?

            By Yvette Hastings in DXP
            ·3 min read
            Why Digital Experiences Should Be at the Center of Your Marketing

            Why Digital Experiences Should Be at the Center of Your Marketing

            In a world where customer experience will soon overtake price and product as a key differentiator, the customer is more empowered than ever before. Delivering the personalized customer experience?a timely stream of ever-relevant and ever-consistent messages across all channels and devices?is no longer considered exceptional, but essential.

            By Yvette Hastings in DXP
            ·5 min read
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